What I learnt in NTFM

« New technologies for marketer?? What is this?”

I first chose this class by curiosity, with the desire to explore a new field and enhance my knowledge.

All what I knew was that the new technologies have already became huge on all work places and I really want to develop knosocialwledge and experience in this sector where there is always something new to discover.

The class satisfied me in that way as I learnt about new social network like Linked in pinterest and twitter. Moreover I learnt how to improve my professional use of Facebook profiles and Facebook pages.Know I think I have the essential knowledge to enhance and adapt the use of social networks to a marketing use.

I think Social media are really one of the more useful tool companies have today to keep in touch with customer, creating a trustworthy relationship and staying aware of last trends and customers’ needs.

To complete my knowledge about the use of social media I would like to explore in depth the use of analytics to learn how to manage and measure a marketing campaign’s effectiveness.

Otherwise, this all module was very interesting and I think posting on my blog every week also helped me to improve my writing expression in English.

About TED shows, the most interesting in my opinion was “surfing in a filter bubble”. Indeed I did not know anything about this phenomenon. I am delighted I am aware of this process know. I think it makes me a little bit less easily influenced.

 

Thank you Colette to relay your knowledge in such an interesting and interactive way !

#adictedtotwitter

Twitict: That is how this disease is called according to the Urban dictionary.

twitter

I don’t know what you think, but for my part I think that if this word exists it means that the addiction to twitter is becoming an observable fact nowadays.

On the Urban dictionary website you can even find a link to buy twitict mugs and tee-shirts.

How important is the twitter addiction?

On the web twitter addiction is a well-known damage. Google “twitter addiction”, and what do you find?

Billions of articles exposing what are the signs that denounce a twitter addict, one of them even propose a quiz to let you know how addicted you are.

twitter 2The Guardian also relates several stories of Twitter addicts; HERE you can read the testimony of an internet addict which used to see the technology development as an age of magic. But in few weeks, the immensity of information and possibility that where offered to him, became a nightmare. The Twitter he used to enjoy became a cacophony of voices. He was in a constant nervous state. Despite that fact, he couldn’t stop to check his phone and computer, stressed by the possibility to miss something one the wild. Then when he went in a still connection-virgin place, he realised that for the first time in a while, he finally could embrace its own real life, instead of disappear in a fictional one. He felt calm and rested.

This testimony show us at what point internet, and Twitter addiction can make us feel nervous and stressed: we fear to not say the right thing, we feel inferior compared to the other’s twits, overwhelmed by the immensity of everything there is to know.

The consequences of twitter addiction

I have to admit, when you are so far away from twitter like me (I am more a Facebook addict by the way), it seems so ridiculous to hear from people in this situation.

But the general internet addiction is becoming a real issue since chines researchers have identified that an addiction to online games for example; imply the same neurological symptoms than a pathological addiction to gambling. (Silicon Republic)

When it comes to twitter, through different testimonies, we can see that beyond the state of stress and anxiety that people feel, they are also more distant from their real life. The importance they give to celebrities’ and followers posts is overwhelming the importance of their real life interactions. They are able to avoid a call to concentrate on a relevant post. Even during the class, instead sharing gossips with their fellows, people are concentrated on their blue bird profile. This can be seen as a relief for teacher as they are not disturbing anymore, but in this way they completely disappear from the class room.

Is this age of ultra-connection, disconnected people from each-other?

Now relax, HERE is a funny imitation of twitter addiction.

Surfing the web in a filter Bubble

“Let’s Google it”.

How many times a day do you day it?

Before when we faced a lack of awareness on a subject or when we wanted to obtain more information about the opening times, prices and locations of an organisation, we searched in a dictionary, dialled a number for example or simply stay ignorant. Today for each question we have, we type it in Google, our knowledge wellspring.

Having all the same source of information, we should all be equal to the kind of information we access, it is logical, don’t you think?

But let’s try something: Google something on your laptop and ask a friend to do the same with its own laptop. Ten share your results. Surprising isn’t it?

This difference of  result is due to the filter Bubble.

The “filter bubble” made simple video, will make very easy to you to understand what this algorithm is.

http://www.youtube.com/watch?v=AhiyzrIInvo

In simple words Facebook and your internet browser, which you consider as your best friends, hides from you what you are not familiar with and so less likely to click on. In  “the filter bubble”, what the internet is hiding from you? Eli Pariser explains us how Facebook hided from him the friends who seem to have nothing in common with its personality. He is the co-founder of the international political site Avaaz.org and the writer of The Filter Bubble.

The filter Bubble is described as the personal unique universe of information that results and that we increasingly live in online. You can learn more about it on the newscientist webiste. Think again of the beginning of this post, how much you males Google know about you? Your searches but also your emails give Google more information on who you are and who you are connected with. The brainpickings.org website  gives you more information on this process.

You must be thinking we already tailor the content we access to in choosing the TV channel and newspaper particular to our interest. But what changes with internet is that it used to be the same for everybody, and now you are not aware of what you miss because of algorithms.

Internet browsers already filtered the ads you are exposed to. In this case it is positive enough to see only products and services that you are interested in.

When it comes to the content it is more discutable. When you search for something, it means you want to learn. And what is learning about? Is it about access information you are familiar and already agree with? Or is it about discovering elements you are not familiar with yet and that can maybe even disturb you?

It can be a dangerous subject for our democratic societies. How can we have an objective vision of our world if internet always hides from us the alternative to our opinion?

The interview of Eli Pariser himself can help you go further with this subject :

Gamestop use poll

New facebook features

As you all know, this week Facebook announced the creation of new features to use our preferate social network in 2013.

Technorati website say tell you about the changes.

A previous innovation in Facebook features was Facebook graphsearch, which as you can see on the video, help you to find particular photos about hobbies, places and people they are interested in.

Is Facebook taking over our lives?

What is the first thing you do when you connect on internet? 

I am pretty sure that you all have the same answer: “I log on Facebook”. So, not only Facebook counts almost 1 billion of users around the world, but we are all regular users. You can discover the Facebook habits across the world on Checkfacebook

According to its creator Mark Zuckerberg, the social network first goal is to help people to connect and share ideas, pictures, videos, in other words: their lives. The newscientist admits that it works, since every user has around 130 friends on Facebook. Then companies also play their part, they encourage people to share content, involve in games… All large part of people interaction in real life are transposable on Facebook.

Facebook advantages and disadvantages

Facebook presents a plenty of advantages exposed onshout me loud These can explain why we spend so much time on it. The main advantage is that Facebook allow you to create a network on line, and to keep in touch with family, friends, but also with co-workers.

Thanks to Facebook, you can also create your image, exposing your hobbies, ideas, memories…

facebook job

On the over hand you must have notice that Facebook has also disadvantages, like the uncertainty in term of privacy. We create contents for our “friends” but are we sure they are the only one to access our information?Thus certain people see their jobs’ opportunities fall down because of the content they publish on Facebook

Facebook influence on our lives

Here we come to the main drawback of Facebook: The importance we accord to it. Today not only we create content to reflect our life in the virtual world, but we confuse Facebook with reality. Mashable argue “If something happens and you don’t put it on Facebook, did it ever happen? »

At parties or in trips we all see people who take pictures with the scope to publish it on Facebook straight away. People act in real life to develop their virtual life. Real life is becoming a mirror of what we want to show on Facebook.

facebook friend

On Facebook our life is competing with the others’; we are our image’s slaves. This can be well illustrated by the incredible number of friends we have on Facebook. With how many of them do we really interact?

Facebook dependence

The point is, Facebook is not taking over our lives because of its nature, but because of the influence we allow the network to have on us. Like drugs, Facebook is describes as an addiction by Mashable. On average People spend more than 1h a day facebooking. They are jealous of the other’s life and always try to make their own life more attractive. To reduce the amount of time spent on Facebook could greatly increase our quality and philosophy of life.

facebook cigarette